BREAKING INTO BREAKING NEWS
(JAB) WRITE ABOUT THE PRIMARY PAIN POINT.
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POKE THE PAIN
(jab)Identify the audience & poke their pain a bit.
Take a minute to talk about the pain & the solution. Keep it short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
RELATEABLE, FIRM FACT ABOUT THE PAIN.
(JAB) Use numbers/stats if possible here.
Take a minute to talk about the pain & the solution. Keep it short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
INTRODUCE HOPE & GET POSITIVE
Allude to the “hope factor”
Take a minute to talk about the pain & the solution. Keep it short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
(RIGHT HOOK) PROVIDE THE SOLUTION.
This section helps them see what’s in it for them.
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MAKE IT TANGIBLE
With this offer, you’ll get:
Checklist style deliverables
Checklist style deliverables
Checklist style deliverables
Checklist style deliverables
Checklist style deliverables
HERE’S THE IMPORTANT TAKEAWAY.
In this section dig deeper into how you help other people who have the same problem that your audience has. Use as much “tangible proof” as possible here. In this section dig deeper into how you help other people who have the same problem that your audience has.
Use as much “tangible proof” as possible here. In this section dig deeper into how you help other people who have the same problem that your audience has. Use as much “tangible proof” as possible here.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.”
— Person Name | Identifier
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.”
— Person Name | Identifier
TALK ABOUT YOU!
Make it personal and relate to their problem on a personal level.
Take a minute to talk about the pain & the solution. Keep it short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
HERE’S THE PRICE BREAKDOWN SECTION
This is where we discuss the price for the offer, why it’s good, and then…
list all of the additional value they recieve
it may be duplicated from the list above
but that’s okay. we want them to really see the value
space
list all of the additional value they recieve
it may be duplicated from the list above
but that’s okay. we want them to really see the value